BUSINESS CAN BE MORE
We share a vision that businesses can do more than generate profit — they can foster true flourishing for people and the world. We connect, equip, and inspire leaders through events, case studies, and practical tools in four areas: Giving, Serving, Employee Care, and Leader Wholeness.

GUIDING PRINCIPLES
FAITH GUIDES US: United by our faith in Jesus, we are a praying, worshiping community, giving thanks and following God's lead.
​​
WE PURSUE GOODNESS: We are a community committed to goodness, generosity, service, and wholeness, viewing true flourishing in the marketplace as rare, and yet possible.
​​
​​WE ARE PRACTICAL: We grow as practitioners, learning, sharing best practices, and exploring ideas to put into action.
​​​
WE HUMBLY COLLABORATE: We learn from each other with curiosity and humility.
​
WE ARE A MOVEMENT: Our community drives progress, holding each other accountable to boldly step into the future and foster flourishing.
​​
WE ARE RELATIONAL: We believe in the dignity of each person, and we will always prioritize people over problems. We invest time to get to know one another and love one another well.

GIVING
Building lasting partnerships with catalytic leaders who are changing the world, and engaging employees fully in generosity.
SERVING
Finding places of deep need, and coming alongside those marginalized and forgotten in a way that builds trust and elevates dignity.
LEADER WHOLENESS
A continual journey where emotionally maturing leaders are creating healthy environments that enable high-level work and personal flourishing.
eMPLOYEE cARE
Caring for our people with excellence through thoughtful approaches that meet real needs.

Who is the Goodness Collective For?
-
You are a culture-shaping leader, with influence in your organization and a deep sense that business can (and should) be about more than profits.
-
You have both the resources and a mandate to maximize goodness, and beyond succeeding in the market, your company wants to serve, restore, and help people flourish.
-
Your organization might have dozens, hundreds, or thousands of employees.
-
You’re looking for greater impact, scale and structure in your programs. You’re hungry to learn from others who share this calling, to swap best practices and hard-won lessons, and to find community with those who understand the unique challenges and opportunities.
-
You don't have all the answers—but you’ve caught the vision and you’re asking better questions. And you want to be part of something bigger than your own success.
​
If that sounds like you, welcome. You’ve found your people.
​
Plug in to the Goodness
Calls
Goodness Calls. We gather virtually every other month to connect and hear case studies from within the collective.
Goodness Labs offer a deep dive through a short series of virtual calls within a specific subject matter.
Events
Serving Trips, Regional Meet-ups and the Goodness Gathering. Once a year, we host a 2-day in person event. More than a conference, it’s a family of practitioners committed to pursuing flourishing for their people and the world.
Hub
Member access to a directory of practitioners, discussion threads, and a rich library of case studies and resources to guide and inspire your journey.
























































